术语“恐惧诉求”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000255 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n./adj. |
| 汉语术语分词 Segmentation | 恐惧/诉求/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 恐惧性诉求 恐惧性诉求的U型效应 情感诉求 身份诉求 广告诉求 |
| 搭配信息 Collocation | 强烈的恐惧诉求strong hidden-fear appeal 恐惧诉求方式pattern of hidden-fear appeal |
| 编纂人 Compiler | 张馨文 |
| 编纂日期 Date of Compilation | 2015-12-20 00:00:00 |
汉英语境1
英译术语:
hidden-fear appeal
汉语语境:
恐惧诉求是广告中最常见的诉求方式之一。研究者们重点探讨了恐惧诉求的作用机制、恐惧诉求所能达到的传播效果及影响其传播效果的相关因素。这些研究对实践者创意广告均有启示。
英语语境:
Because of its wide use in modern advertising, hidden-fear appeal has become one of the most prevalent studies in advertising psychology with the concentration on the following aspects: the functional mechanism and communication effects of hidden-fear appeal and the relevant factors that may influence the communication effects of fear appeal. And some of the implications of the findings were pointed out.