术语“媒介产品”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000275 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/产品/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介产品定价media product pricing 媒介产品分销渠道distribution channels of media products 媒介产品生命周期life cycle of media product 媒介产品质量media product quality 媒介产品组合media product mix |
| 编纂人 Compiler | 陈兴怡 |
| 编纂日期 Date of Compilation | 2016-06-19 00:00:00 |
汉英语境1
英译术语:
media product
汉语语境:
微博近些年成为互联网上最火热的名词。以微博为代表的新兴社会化媒介不仅发展迅速，其蕴含的营销价值也开始显现。在微博受到如此高关注的背景下，面对媒介市场激烈的竞争，媒体通过微博这一平台，通过与受众进行互动交流的方式，打造媒介产品全新的营销方式成为了可能。这也使得从相关营销理论视角研究媒介产品的微博营销具有重要意义。
英语语境:
Micro Blog has become the hottest nouns on the internet these years, and also the representation of emerging social media. It not only has been developing rapidly, and its marketing value also began to appear. On the background of high attention and the fierce media market competition, through the platform of Micro Blog, medias interact with the audience and create a new marketing method of media product. And it's also valuable to discuss Micro Blog marketing of media product from the relevant marketing theories.