术语“媒介定位”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000279 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/定位/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 媒体定位 媒体导向 |
| 搭配信息 Collocation | 恰当的媒介定位proper media orientation 精准和实际的媒介定位suitable and practical media orientation 媒介整体定位overall media orientation |
| 编纂人 Compiler | 沈琮育 |
| 编纂日期 Date of Compilation | 2016-06-23 00:00:00 |
汉英语境1
英译术语:
media orientation
汉语语境:
传媒市场细分化是大势所趋，也是媒体面对竞争所无法回避的现实。我国传媒业进入市场细分的时代，有效细分市场、寻求恰当的媒介定位成为媒体获得成功的一个关键的前提条件。鉴于此阐述了我国传媒的市场细分化运作现状，对媒体实际运作中存在的问题进行了分析，在此基础上，有针对性地提出若干对策建议。
英语语境:
The media market segmentation is a trend of the times which is a reality the media can not evade in competition. When China's media industry entering the market segmentation era, effective market segmentation and proper media orientation have become one of the key prerequisites for success. In view of this, the article expatiates on the current situation of China's media market segmentation operation, analyses some problems in the practical operation of the media and gives some countermeasures and suggestions on this basis.