术语“媒介合并”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000284 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/合并/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介合并战略media merger strategy |
| 编纂人 Compiler | 江禹 |
| 编纂日期 Date of Compilation | 2016-06-28 00:00:00 |
汉英语境1
英译术语:
media merger
汉语语境:
媒介合并是指两家媒介在相对平等的基础上将业务进行整合，通过资源与能力的互补与融合创造出更强的竞争优势。如1999年时代有限公司(Time)与华纳传媒(Warner)的合并、维亚康姆(Viacom)与哥伦比亚广播公司(CtLS)的合并等。
英语语境:
Media merger refers to the reorganization and consolidation of business betwee two media based on equality. The purpose is to achieve more competition with the help their complementary as well as integrated resources and capabilities. For example, the the merfer between Time and Warner in 1999, and that beweent Viacom and CBS in the same year.