术语“媒介价值链”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000288 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/价值链/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介价值链管理media value chain management |
| 编纂人 Compiler | 刘梓辰 |
| 编纂日期 Date of Compilation | 2016-07-01 00:00:00 |
汉英语境1
英译术语:
media value chain
汉语语境:
媒介价值链管理是利用价值链思想，了解媒介主要业务与辅助业务的成本与价值创造能力，从而实现价值创造的管理方法，包括主要业务活动和辅助业务。其中主要业务活动包括内容生产、市场营销、受众服务、广告客户服务等；辅助业务活动包括：设备采购、组织结构、信息服务、人力资源管理等。
英语语境:
Media value chain management, on the basis of value chain thought, is a way to realize value creation, after understanding the cost and value creation ability of main business and auxiliary business in media. It is divided into two types, the major as well as the auxiliary business, with the former including content production, marketing, audience service, advertising and customer service, etc., and latter equipment procurement, organization structure, information services and human resources management, etc.