术语“媒介形态”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000316 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/形态/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 传媒形态 媒介形式 传媒形式 |
| 搭配信息 Collocation | 新媒介形态new media form |
| 编纂人 Compiler | 郭华萍 |
| 编纂日期 Date of Compilation | 2016-07-30 00:00:00 |
汉英语境1
英译术语:
media form
汉语语境:
企业借助电影、电视、体育赛事等各种娱乐项目来传递其产品或品牌信息，从而促使一种新型传播媒介形态——情景媒介的产生。情景媒介形态的非固定性、符号负载的双重性以及编码与传播过程的交互性特征，促使广告运作模式和信息架构的转变。
英语语境:
Enterprises uses film, television, sports events and other entertainment projects to deliver their product and brand information, which pushes forward the formation of a new media form, that is scenario-based media. The scenario-based media, featuring unfixed form, dualism of symbolic load and interaction in the process of coding and spreading, promotes the transformation of advertisement operation mode and information architecture.