术语“媒介营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000320 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介营销管理情报系统media marketing management information system 媒介营销化境media marketing environment 媒介营销计划media marketing planning 媒介营销调研media marketing survey 媒介营销组合media marketing mix |
| 编纂人 Compiler | 方紫意 |
| 编纂日期 Date of Compilation | 2015-07-02 00:00:00 |
汉英语境1
英译术语:
media marketing
汉语语境:
随着互联网、云计算等技术的兴起，大数据已经应用于各行各业，其中就包括社会化媒体。近年来，新浪微博的注册用户数量虽已高达5亿多个，但前期大量投入造成的亏损状态依旧存在。因此，探究新浪微博在大数据时代的媒介营销突围之路不仅对“微博”和“大数据”两个议题具有一定学术价值，也对新浪微博的商业化具有现实指导意义。
英语语境:
With the development of Internet and cloud computing technology, big data has been applied to all walks of life, social media included. In recent years, the number of Sina micro-blog registered users has reached 5 million, but the previous investment losses remained. Therefore, to explore the way of breakthrough in media marketing is not only beneficial for “micro-blog” and “big data”research, but will provide practical guidance for Sina in its industralization.