术语“媒介语境”的详细信息

英译术语:

media context

汉语语境:

媒介传播存在一定程度的多义甚至歧义现象。媒介语境运用媒介本身所造成的信息环境，帮助受众进行正确解码，促进信息的流通。因此，媒介语境的功能指向是传播效果。媒介语境的构成可以从语义层面、语法层面、语用层面来进行分析。媒介语境的运用要注意同调规则、阈限规则、完形规则。

英语语境:

Multi- or even mis-interpretations exist in media communication. Media context uses the information environment created by the media itself to help audiences decode information correctly. Therefore, media context focuses on the communication result. Structure of media context could be analyzed at the semantic, grammatical and pragmatic levels. The use of media context should follow the coherence, threshold, and Gestalt rules.