术语“媒介战略”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000322 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 媒介/战略/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介战略变革media strategy reform 媒介战略管理strategic management of media 媒介战略联盟strategic alliance of media 媒介战略领导media strategy leadership 媒介战略使命media strategy mission |
| 编纂人 Compiler | 李想 |
| 编纂日期 Date of Compilation | 2015-07-04 00:00:00 |
汉英语境1
英译术语:
media strategy
汉语语境:
随着新媒体的兴起，海外华文纸质传媒的生存发展面临巨大挑战。新加坡《联合早报》作为纸质华文传媒的代表，采取了适应时代需求的媒介战略来应对困难。从文化定位、传媒视角的选择，到受众意识的加强，从多元化的经营模式，到大力宣传中国信息，这些科学合理的媒介战略使得《联合早报》成为21世纪华文传媒界的佼佼者。
英语语境:
With the emergence of new media, overseas printed media in Chinese are facing great challenges. As a representative, Lianhezaobao of Singapore adapts the media strategy for time demands. Its strategy covers aspects of cultural positioning, media perspective seletion, and audience-orientation; besides, it lays more attention to pluralistic business model and China-related information publicization, etc. Because of these reasonable strategies, Lianhezaobao has become outstanding in Chinese media in the 21st century.