术语“目标营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000337 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 目标/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介目标营销target marketing of media |
| 编纂人 Compiler | 汪子涵 |
| 编纂日期 Date of Compilation | 2016-04-29 00:00:00 |
汉英语境1
英译术语:
target marketing
汉语语境:
现代市场的营销核心就是目标营销，而目标营销成功的基础在于科学的市场细分。结合现代市场的营销理论，增加市场细分的变量，重视客户终身价值的培养，突出各商业银行个人理财业务的差异化和个性化，是促进商业银行个人理财业务发展的有效对策。
英语语境:
At the heart of modern marketing is target marketing, whose success depend on the scientific market segmentation.According to the current marketing situation, valid ways to improve personal financial management business in commercial banks include adding market segmentation variables, attaching importance to developing the lifelong value of customers, and stressing the diversity and personality in the personal financial management business.