术语“屏保广告”的详细信息

英译术语:

screen advertising

汉语语境:

网络广告已成为继传统四大广告媒介后新兴的第五大广告传播媒介。随着电脑的普及和电子商务系统的迅速发展，屏保广告在企业营销及广告宣传中的地位和价值越显重要，已经成为大多数受众群体所能接触的一种新颖的广告形式。

英语语境:

Internet advertising has become the fifth largest advertising media after the traditional four kinds of advertising media. With the popularity of computers and the rapid development of e-commerce system, screen advertising is more and more significant for enterprise marketing and advertising promotion. It has become a new advertising form accepted by users.

英译术语:

screen saver advertisment

汉语语境:

视觉是人类获取信息的主要途径,视觉冲击力是一种视觉表现要素,在屏保广告设计中起着十分重要的作用。在平面设计领域,要想使屏保广告快速吸引受众的注意力,必须对图形、色彩和文字等元素进行设计,使作品具备一定的视觉冲击力。

英语语境:

Vision is the major way of acquiring information, and as a type of visual performance, visual impact force plays a very important role in screen saver advertisment design. Therefore, it is quite necessary to lay emphasis on elements such as graphics, color and script, so thata certain visual impact is guaranteed.