术语“全球性广告”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000369 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 全球性/广告/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 全球广告 |
| 搭配信息 Collocation | 全球性广告市场global advertising market |
| 编纂人 Compiler | 冯婵娟 |
| 编纂日期 Date of Compilation | 2016-05-13 00:00:00 |
汉英语境1
英译术语:
global advertising
汉语语境:
奥运商业化运作的前提条件是其自身所拥有的巨大商业价值，奥运商业化运作的内在动因是其蕴有的巨大经济效益，而奥运商业化运作的核心要素则是其被世界传媒和跨国企业所看重与追求的全球性广告平台和无可比拟的广告传播效应。
英语语境:
The huge commercial value has become the precondition of the Olympic Games, while the inner factors of Olympic commercial campaign could bring immense economic benefits.The global advertising platform and incomparable effect of advertisement in the Olympic commercial campaign are the core elements that are so valued and pursued by the world mass media and multinational corporations.