术语“受众”的详细信息

英译术语:

audience

汉语语境:

正确认识信息技术给传统营销带来的革命，是理解新经济条件下市场营销本质和核心的基础；数据库的出现为现代营销提供了有力的支持，网络广告的有效受众通过数据库浮出水面；微型营销的发展，消费者与营销者的关系模型的变化，一对一的对话和交流，已是现代营销的关键，网络为广告活动搭建了一个双向的自由空间，网络广告在营销传播中的位置凸现。

英语语境:

In order to understand the nature of marketing in New Economy, it is crucial to properly recognize the revolutionary effect of IT on traditional marketing. Databases offer a strong support to modern marketing, for the target audience of web ads can be uncovered from appropriate databases. Marketing minimization has changed the relation models between customers and salesmen. The worldwide web has been building a two way passage with one to one communication, which is typical of modern marketing.

英译术语:

reader

汉语语境:

中国电视荧屏上的文化栏目主要有四类：对外宣传形象、传统文化型、时尚文化型和读书栏目。文化栏目的受众定位比较模糊，结构形态各异，电视语言比较工整。文化栏目主持人应该是学者型的主持人。

英语语境:

There are mainly four types of cultural TV programs on China's TV screen: propaganda for overseas type; traditional culture type; fashion culture type; and reading type. The reader orientation of culture TV programs is rather obscure, which is characterized by free style of structures and relatively standard audio visual language with the exception of the programs of fashion culture type. The study holds that the anchorman of a cultural TV program should be an image of a scholar.

英译术语:

acceptor

汉语语境:

中国电视频频改版，其核心在于传播观念的巨大迁移，以频道为中心的传播观念引起中国电视的深层改革。回顾传播观念的转换——从最初的节目中心、节目向栏目中心转移、栏目中心时期到频道中心时期，中国电视发生了一场革命性巨变，它引导电视从传者中心转向受众中心。

英语语境:

TV channels in China are frequently changing. The cause lies in great transformation of mass media ideas that the TV programs should be organized around TV channels, which leads to a radical reform of TV channels in China. Reviewing the changes of the ideas of mass media--from program-centered at the beginning to unit -centered, and then to channel-centered, TV in China has had a revolution, which guides TV in China from the disseminator-centered to the acceptor-centered.