术语“受众观念”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000453 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 受众/观念/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 受众需求、受众消费 |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 李慧文 |
| 编纂日期 Date of Compilation | 2015-07-15 00:00:00 |
汉英语境1
英译术语:
audience concept
汉语语境:
在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费者、商品及解码者等等。从总体倾向来说，这些视野的变迁体现了从强调受众的被动性到强调受众的主动性、从关注受众的社会因素到关注受众的文化因素的特征。
英语语境:
In the study of communication, people's audience concept has undergone a variety of changes in the field of vision, and the audience has been regarded as a target, social categories, consumers, goods and the decoder, etc.. From the overall tendency, the changes of these views reflect the characteristics of the audience's initiative from the emphasis on the audience's initiative, from the attention to the audience's social factors to the attention of the audience's cultural factors.