术语“受众商品论”的详细信息

英译术语:

audience commodity

汉语语境:

达拉斯·斯麦兹不仅是一位倾向于马克思主义的学者，而且是一位将理论研究成果运用于社会实践的身体力行者。他开辟了传播政治经济学研究领域，建立了传播政治经济学研究的批判学派。他是将学术分析、政策研究和行为参与结合为一体的典范。其代表性的理论观点有“受众商品论”、“依附理论”等；其实践贡献体现在积极参与并影响了建立世界信息传播新秩序的运动，并始终关注传播领域的公共利益和公共控制。

英语语境:

Dalllas W. Smythe is the founder of the critic school of political and economic communication. He successfully combines the academic analysis and political study with practice, and thus presents such theories as "audience commodity" and "dependency theory", etc. In practice, he takes initiatives to take part in the activities that might influence the New World Information Order and always pays attention to the public interests and public control issues in communication area.