术语“受众碎化”的详细信息

英译术语:

audience fragmentation

汉语语境:

当前信息种类繁多，媒介形态丰富，受众增加迅速并逐步细化，人们生活中的任何时间段都有媒体参与。受众的注意力变成非常珍贵的资源，大众传媒不断演变成“碎片”。阐述了碎片化及受众碎片化的含义，分析了网络媒体受众的碎片化情况，探讨了网络媒体受众碎片化的影响和网络媒体受众碎片化的趋势。

英语语境:

There are many different kinds of information and rich media forms in people's lives at present. The number of audience has increased rapidly and progressively refined, and the media has participated in people's lives. The audience's attention has become a precious resource, and the mass media has evolved into fragmentation. The study expounds the connotation of the fragmentation and audience fragmentation, analyzes the audience fragmentation of network media, and probes into the influences and the trends of audience fragmentation of network media.