术语“水平营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000483 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 水平/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 媒介水平营销horizontal marketing of media |
| 编纂人 Compiler | 丁雯 |
| 编纂日期 Date of Compilation | 2016-01-07 00:00:00 |
汉英语境1
英译术语:
horizontal marketing
汉语语境:
许多名、优、特农产品具有明显的地域特性，常以地域命名，不仅是地理标志产品，同时具有相当高的知名度和美誉度。运用水平营销的原理和地理标志农产品品牌的水平营销策略，是指从改变需求、目标、时间、地点、场合以及相关活动等六个维度来实现地理标志农产品的水平营销。
英语语境:
A lot of established famous, excellent and special farm products are named by their originals with high reputation and credit, which make them the geographical indication product. We can use the horizontal marketing principle for geographical indication farm product brand by changing its demand, target, time, place, occasions and relative activities.