术语“提示性广告”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000492 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 提示性/广告/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 提醒式广告 低信息量广告 提醒性广告 信息性广告 介绍性广告、传播性广告、说服性广告 |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 张文敏 |
| 编纂日期 Date of Compilation | 2015-11-13 00:00:00 |
汉英语境1
英译术语:
reminder advertising
汉语语境:
提示性广告的广告内容极为简洁、明了，着眼于引起消费者的一般性注意，多以宣传商标牌号为主，便于强化人们对其记忆。运动场四周的立牌广告、路牌广告、霓虹灯等均应是提示性广告。适用于处在成熟期的产品或品牌。
英语语境:
Reminder advertising, also named advertising with little amount of information. The contents of reminder ads are clear and simple, focus on attracting the general attention of consumers, basically taking the form of disseminating the brand and shop sign to strengthen people's memory. The signs advertising, billboard advertising, neon lights around the playground are all reminder advertising. This kind of advertising is adapted to products or brands in their mature period.