术语“文化漂移”的详细信息

英译术语:

cultural drift

汉语语境:

传统文化旅游中，游客在进入某一文化旅游景点后，往往以浮光掠影、走马观花的“旁观者”身份在各种文化中匆匆而过。在这样的语境中，游客对景点文化内涵的接收仅仅停留于浅表层次，在各种不同的文化主题中进行“文化漂移”。在文化旅游产品不断升级换代，文化旅游市场竞争日渐激烈。

英语语境:

In the traditional cultural tourism, when the visitors get into a cultural tourist spot, they often glance over different culture hurriedly as a spectator identity. For visitors, the acceptance of the cultural connotation just stays on the superficial level in this case. The visitors only experience a process of cultural drift in various cultural themes. Today, the cultural tourism products are constantly upgrading, and cultural tourism market competition becomes increasingly fierce.