术语“问题广告”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000536 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 问题/广告/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 虚假广告 夸大性广告 遮蔽式广告 |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 史娟 |
| 编纂日期 Date of Compilation | 2015-08-17 00:00:00 |
汉英语境1
英译术语:
troublesome advertising
汉语语境:
问题广告得以出台是广告利益集团利益博弈的结果，只要利益存在，问题广告就有其生存环境。问题广告只有依赖强力政府监管才有可能得以控制，然而在我国的现行监管体制与思路下，问题广告并没有得到很好的控制，其根本原因在于广告监管不力，而监管不力的主要表现是权力寻租。
英语语境:
Troublesome advertising is the result of the game among advertising groups. As long as there is interest, troublesome advertising has the environment to grow. Troublesome advertising can only be controlled with strong government regulation. However, under the current regulatory system, troublesome advertising is not well controlled. The fundamental reason lies in the poorly supervision of advertising, especially the problem of power rent.