术语“线上广告”的详细信息

英译术语:

above-the-line advertising

汉语语境:

广告的形式从大家熟知的电视、报纸、杂志、广播四大媒体发展到户外、互联网、手机等不断涌现的新型媒体(统称线上广告)，并且还发展到促销广告、购物点广告、举办展览会展销会、发起主题商业活动等多种广告形式(统称线下广告)。这样线下广告公司就被逐步地细分了出来，线下广告制作公司便从传统的装潢公司、会展公司中不断变革和转变而来，逐步出现了一些专门从事线下广告制作的公司。

英语语境:

The form of advertising is known by public from the traditional four medias of television, newspapers, magazines, radio to the new medias of outdoor, Internet, mobile phones etc.(Collectively called Above-the-line Advertising or ATL Advertising). Now it has developed in a variety form such as promotional ads, shopping ads, exhibitions, business activities etc. (Collectively called Below-the-Line Advertising or BTL Advertising). Therefore, ATL advertising company is gradually subdivided, and BTL advertising production company is constantly changed and gradually subdivided from the traditional decoration company and exhibition company, eventually, there are some companies specialized in BTL advertising production.