术语“休眠效果”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000622 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 休眠/效果/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 睡眠效应effect of sleep |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 张连闯 |
| 编纂日期 Date of Compilation | 2016-07-04 00:00:00 |
汉英语境1
英译术语:
sleeper effect
汉语语境:
今天的商业广告的传播，人们对广告效果的期待，与早年盛行的“魔弹论”就十分相似，但结果却难遂人愿。这使我们有必要对当今广告传播效果研究做出新的理解和思考。睡眠效应便是这样值得被关注的，我们不禁思考，传播方式和传播效果之间的平衡究竟该如何建立？
英语语境:
The spread of today's commercial advertising, advertising effectiveness of people's expectation, is very similar with early in the "magic bullet theory", but the result falls to satisfy people's needs. This makes it necessary to make a new understanding of today's advertising communication effect research and thinking. Effect of sleep is so worthy of attention, so we can't help thinking how to set up the balance between the mode of transmission and communication effect?