术语“虚拟代言人”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000623 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 虚拟/代言人/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 品牌代言人 明星代言人 |
| 搭配信息 Collocation | 品牌虚拟代言人brand virtual spokesman 虚拟代言人广告virtual spokesman advertising |
| 编纂人 Compiler | 张琼 |
| 编纂日期 Date of Compilation | 2016-07-31 00:00:00 |
汉英语境1
英译术语:
product character
汉语语境:
虚拟代言人的可爱度(即受人喜爱程度)对消费者品牌态度具有积极的影响。Baker和Churchill(1977)指出，广告通过名人背书把消费者对代言人的爱延伸到了产品或品牌上，通过情感转移对品牌形成情感认同，进而产生积极的品牌态度和购买欲望。
英语语境:
The likability of product character has a positive impact on consumer brand attitude. Baker and Churchill (1977) points out that advertising endorsement of the consumer's love for celebrity spokesperson extends through the product or brand, the brand is formed by the transfer of emotional identity, and thus has a positive attitude and the desire to buy the products.