术语“招牌广告”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000677 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 招牌/广告/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 幌子广告 户外广告 报纸广告 杂志广告 电视 广播 网络广告 |
| 搭配信息 Collocation | 招牌广告文化shop sign advertising culture |
| 编纂人 Compiler | 朱文婷 |
| 编纂日期 Date of Compilation | 2016-02-15 00:00:00 |
汉英语境1
英译术语:
shop sign advertising
汉语语境:
我国古代的招牌广告，固然是古代工商业发展的产物，但与古代文化的发展也有着密切的关系；古代的社会心理和风俗人情、伦理道德和职业道德、文学、绘画、书法、技术等，给予它影响并被它所利用；文学艺术作品又给它以生动形象地反映，从而，形成了一种古代招牌广告文化。
英语语境:
China's shop sign advertising in the ancient time is obviously the product for the development of old industry and commercial, but as well has close relation with the development of traditional culture. The ancient social mentality, customs and feelings, moral principles and professional ethics, literature, painting, calligraphy, technique and so on, which have great influence on shop sign advertising and be utilized by it. Also, the literary and artistic works give vivid reflection to it. All these formed the ancient shop sign advertising culture.