术语“政府对外传播”的详细信息

英译术语:

international communication of government

汉语语境:

在西方国家对外传播中，非政府组织或配合政府的行为，为政府拉高声势；或补充、代替政府去完成政府不便出面或难以完成的使命。而中国政府对外传播中，却面临着非政府组织严重缺失的困境。

英语语境:

In western countries in international communication, non-governmental organization (NGO) or in line with the government's actions, for the government raised the momentum; or instead of the government to complete the difficult mission. While the Chinese government is faced with a dilemma of a serious lack of NGO.

英译术语:

foreign publicity of government

汉语语境:

政府对外传播中的“软销”和“硬销”是两种不同的政治传播哲学。硬销是一种仅从自身出发、给人强大压力的传播；软销则是一种兼顾对方感受、顺应其个性风格、赢得信任的“合作式”传播。软销与硬销相辅相，缺一不可。

英语语境:

"Soft sell" and "hard sell" are two kinds of different political communication philosophy in foreign publicity of government. Hard sell is a kind of communication which is only from the start, giving the strong pressure of the transmission. Soft sell is a kind of "cooperative" communication which gives consideration to each other's feelings, responsive to their individual style and wins the trust. Soft sell and hard sell make it each other possible.