术语“纸版期刊广告”的详细信息

英译术语:

printed advertisements

汉语语境:

平面广告的多维化设计研究即从多维化空间的角度分析研究平面广告多维化元素的表现方法和运用，充分利用人们的感官特点和新技术，探索平面广告设计新的表现形式，探索三维、四维等多维化表现元素，突破传统平面广告印刷、喷绘等承载手段，把平面广告设计由相对静态、二维空间，转向一个相对动态的、具有互动参与型的现代多维化平面广告设计，这样不仅能够更好的传达广告信息，同时也满足了人们对审美和寻求新鲜事物心理的需求，更能够吸引消费者，加深广告在消费者心理的印象，诱导消费者消费，最终更好达到广告的目的。

英语语境:

The multi-dimensional design of printed advertisement research which means to analyse the methods and the applications from the perspective of multi-dimensional design. The multi-dimensional design make full use of the human sense and new technology, explore the new forms of printed advertisements, develop three-dimensional, even four-dimensional elements and make a breakthrough in traditional advertisement print or air brushing to push printed advertisement from static and two-dimensional to a dynamic and interactive way. In this way, the multi-dimensional design of printed advertisement will not only provide more information, but also meet the customers'needs of appreciation of beauty and curiosity. It will impress customers and lead to the purchase which will eventually better achieve the purpose of advertising.

英译术语:

advertisements in printed journal

汉语语境:

本研究选取1108种科技核心期刊为样本，分别就纸版期刊广告、期刊网站广告以及纸版期刊与期刊网站二者在广告刊登上的比较及相关问题做了探讨。

英语语境:

Taking 118 core journals as samples, we investigated the advertisements in printed journals and on their websites and made some comparisons.