术语“注意力经济”的详细信息

英译术语:

attention economy

汉语语境:

20世纪末以来，注意力经济开始在全球范围内兴起。作为一种生命力极强的新经济形态，注意力经济深刻地影响着社会的方方面面——我国现代传媒也不例外。注意力经济给我国现代传媒以很大影响，使得我国现代传媒在对经济社会发展进行正向推动的同时，在价值定位、审美和文化取向等方面发生了偏差和异变，出现了较大范围的伦理失范现象，产生了诸多负面影响。

英语语境:

Attention economy began to rise in the global scope since the end of the 20th century. As a new economic form with strong vitality, attention economy affects every aspect of our society deeply, including our modern media. Attention economy has great influence on modern media in two sides. On one hand, it promoted the development of the economy and society. On the other hand, it gave birth to bias and mutation in value proposition, aesthetic and cultural orientation, which aroused wide-spread ethical anomie and brought many negative impacts.

英译术语:

the economy of attention

汉语语境:

“注意力经济”是以主体对特定信息的关注程度为讨论对象，从激发主体的需求和兴趣这一角度出发，促使主体获取和利用特定的信息，进而付诸行动，产生效益。

英语语境:

The economy of attention discusses the focus on the audience's attention to specific information, begins with stimulating the audience's demands and interests, and promotes the audience to obtain and use certain information, thereby putting into practice and producing benefits.