术语“教育电视节目”的详细信息

英译术语:

educational television program

汉语语境:

文化历史类科学教育电视节目以其出众的教育价值和审美品格受到业界的高度重视，近几年迅速发展壮大。在获得观众认可的好口碑的前提下，如何继续提升栏目的收视率，而又不唯收视率之马首是瞻；增加市场占有率和社会影响力；遵循艺术和审美的规律，体现核心价值观，成为了业界研究的热门话题。加强对文化历史类科学教育电视叙事策略的研究，将对今后如何建立新的栏目、如何维持黄金品牌栏目高涨的收视率、如何调整老牌栏目的栏目结构以便适应新形势等多方面具有重要指导意义。

英语语境:

In recent years, due to the fact that scientific and educational television programs of culture and history have attained outstanding educational value and aesthetic character, they have been seen highly by professionals and developed rapidly.Under the premise of good reputation given by audience, the hot topic of the professional researches is how to boost audience ratings of the programs in order to increase market share and social influence. It is most instructive to make researches in the scientific and educational television programs of culture and history in the aspects that how to employ narrative strategies to create new programs, how to maintain the high audience ratings of gold brand programs and how to restructure the old brands to adjust to the new situation.